Waiters were hustling taking and carrying out orders, cash was flowing and customers kept walking through the door at New York Deli in Harlingen Monday.
Owner Christine Rendon said students weren't the only ones anticipating the new school year.
She said the school schedule means a boost for her business.
"Summer is more of a relaxed time, Rendon said. People go on vacation, business slows down a little bit, so when school starts everybody gets back into a routine and they end-up coming to lunch. "We have very loyal teacher customers."
Rendon said given their short lunch breaks during the school day, teachers are some of their most popular customers.
In turn, she expects a significant increase in profit.
"I TMd say like 40 percent more (and that TMs) very good for business, Rendon said.
For hairstylist Linda Garcia-Garza, at Sheer Pleasures in Brownsville, the story is no different.
Both students and teachers need to look good for school, and she needs to make a living.
"We all get paid by commission, so if there TMs no work we don TMt get any work at all " no money at all, Garcia-Garza said. Business has been slow, but now with the back-to-school, it's picking-up a little bit."
Garcia said teachers make up about 40 percent of her clients.
She predicts that will translate to a money-making boost of about 50 to 60 percent.
"They get their hair colors, haircuts (and) their regular monthly things so they can look good for school, Garcia-Garza said.