It's becoming a one-stop shop for everything from video brawls to smack talk.
Administrators at the Brownsville Independent School District want Facebook to remove the page for inciting violence.
But the social media giant didn't click "like" for their request.
Launched in May by an anonymous creator, the Facebook page B.I.S.D. Fights, which touts student fights across Brownsville schools, is averaging about a thousand new likes a month.
"I am alarmed," Oscar Garcia, district police chief said.
He sees the Facebook page as a direct threat to student safety and wants it removed.
"We don't want this being used as a platform to incite violence," the police chief explained
But Facebook doesn't see it that way.
The school district has reported the page twice only to receive this response: "...After reviewing your report, we were not able to confirm that the specific page you reported violates Facebook's statement of rights and responsibilities."
Videos from the page highlight some brutal fights.
One of them, purportedly from a school track, shows a male kneeing another male before he unleashes a barrage of fists to the head.
People on the page click "like" in support of the fight links.
Some users insult students who lose fights in the comment section.
Uploaded student fights aren't limited to just Facebook and don't just take place on school campuses.
Action 4 News reported on a girl-on-girl fight between B.I.S.D. students at the end of the last school year outside the Sunrise Mall.
The district threatened swift action against the students.
Mall security was beefed up.
Chief Garcia says the district is taking a proactive approach to what he calls "misuse of technology" and negative behavior, whether on or off campuses.
"Posting fights or enticing disorderly conduct or fights will have a negative consequence on that student or students," he said.
Seniors at Hanna High have mixed opinions on whether the district should fight to have the fight page taken down.
"It's too much already," Joshua Ramirez, a senior said. "It's like cyber bullying. That's shouldn't be happening."
Cesar Garcia, also a senior at the school, supported the page.
"I think it's all right for people to see what's going on the website and the fights so people will know who not to hang out with or who to try to avoid during school."
A lawyer for B.I.S.D. is in contact with Facebook's legal department to further inquire about having the page removed for inappropriate conduct and bullying involving juveniles.
Students in violation of school policies face possible expulsion, according to the district.