It's no secret that the danger in Mexico has affected business ties with the valley.
Keith Patridge with the McAllen Economic Development Corporation says Americans crossing the border for business or fun has practically come to a screeching halt.
It has even put a dent on Mexican shoppers coming to the valley.
"The traditional shopping model has changed, Patridge said. Traditionally, people would come up a long weekend, holy week, or to do their Christmas shopping, and then they would go back home. Well, those trips have been disrupted some because of the fear of violence."
Although it is still too early to see how Mexico's new President Enrique Pena Nieto will bring change to the country, Patridge believes this issue of violence will be the first problem to tackle.
"There was a very clear statement made by the Mexican populous that they were tired of the violence and they wanted it to end," Patridge said.
He says business ties between the valley and Mexico are likely to feel positive effects if President Pena Nieto implements these anti-violence plans as soon as possible.
"Most likely it will be positive, Patridge said. The real key, though, to the Mexico voter as well as to the valley in particular, is to see how he reacts to this whole violence issue. I think he has a plan for it."
Patridge also says the valley could potentially benefit greatly once people on both sides of the border feel safer to travel, shop, and do business.