With so many sales beginning Thursday, it TMs easy to find a toy sale, but what toy would be the best gift for your boy or girl?
McAllen Toys R Us store manager Jim Zuniga showed Action 4 News some of their best selling toys of the year.
Elmo is always a big hit but this year he's even better when he gives big hugs.
Big Hugs Elmo sings three different songs, says more than 50 phrases and wraps his arms around you when you press his belly.
"Elmo is a big toy and has always been a big toy for Sesame Street characters and it TMs just fantastic with the kids, they are always in here asking for these, Zuniga said.
Does your daughter like crafts?
The Shimmer ~N Sparkle Cra-Z-Loom bracelet maker is one of the stores most popular items in stock.
"A lot of the young ladies come in here and purchase this toy and a lot of them make their bracelets with these rubber bands," Zuniga said. "A lot of them make the pink ones for cancer awareness so it TMs something nice and special for young ladies who want to become fashionistas and do some jewelry of their own."
Don't want to share your tablet with the kids anymore, get your kid a Tabeo; with 30 uploaded games and all the parental control settings you need.
The tablet just for kids runs on the android system and can connect to mom and dad TMs tablets as well.
"They are able to block some of the things they don't want their children to view and have complete control over this tablet, Zuniga said.
Movies have a huge impact on the toys that we sell, Zuniga said.
And Despicable Me 2 is no exception.
Whether your child's favorite character is Agnes, Gru or the minions, there is a doll for them.
The ugly looking dogs actually called the Ugly TMs aren't very popular with the parents but the kids love them when they make obnoxious sounds.
When you press its collar it will burp, fart or even play recordings of your own.
"Any sound that you think is obnoxious it will play for you, Zuniga said.
So whether your kids are in to the loud and obnoxious or soft and cuddly toys you better get them soon, Black Friday deals don't last long.
Toys R Us opened at 5 pm Thursday for the first time ever this year.
They will remain open through 10 pm Friday.