As the valley grows, businesses expand, and many new locations as well as new businesses to the valley will soon be opening up new shops.
IHOP, Starbucks, HEB and Wal-Mart are all in various stages of development in Edinburg and other businesses will soon join them.
"We got a couple more restaurants coming, a couple more stores," Edinburg Economic Development Corporation Director Gus Garcia said.
"I hate to be too optimistic but I think we are just seeing the beginning of it, Garcia said.
While the city goes as far away as Monterrey, Mexico to lure in business and customers, Garcia says businesses come to them wanting to build.
"These are huge corporations, they do their studies, they do their math, and they know exactly what they are doing, Garcia said. They don't just choose a location, they really do their homework."
So what's attributing to this growth?
The new UTRGV is one of the biggest catalysts for growth in Edinburg, pumping in tens of millions of dollars in new construction.
With a new courthouse and sports arena in the works, more businesses are expected to follow.
"These are catalysts or anchor for future growth, Garcia said.
But Edinburg isn't the only city seeing a business boom.
Pharr EDC director Fred Sandoval says a new entertainment district is already taking root in the heart of Pharr.
"We are attracting those out of the area, regional type draws and new restaurant concepts not in the area, Sandoval said.
Cinemark opened in December and now a new entertainment venue to the valley, Main Event already has all four walls up.
"They TMre going to have bowling, laser tag, arcade, Sandoval said.
And the first Garden Ridge in the valley is moving in just north of Costco.
"Garden Ridge is pretty much a done deal we are waiting for them to break ground in the next 15 to 30 days, Sandoval said. That will be a regional draw as well."
Main Event in Pharr and the new Edinburg Walmart are both on track to open by the end of May.