Five million people come to South Padre Island a year but thanks to good weather, local businesses have seen an increase in July.
So much business in fact, they've run out of rooms.
"We've been booked, there TMs a lot of people coming over for vacation, I guess it has a lot to do with people not being able to go to Cancun or Acapulco," said Duvin Maldonado Business Manager for the Hilton.
In the past few years, with hurricanes like Dolly and Alex, visitors stayed away.
But this year, the demand for lodging has driven up the price of hotel rooms.
Still that's not enough to keep locals and tourist from across the state from making the trip down south.
"It's better than Galveston, that TMs for sure" said Jason Guerra.
Jason is from Kingwood, Texas.
He and his family have spent many summers at the Island for years now.
Many people associate spring break as being one of the busiest times of the year, but in fact authorities say those numbers double in July.
Co-owner Liz Money with the Ship Shape said her business is down from last year.
But is looking to catch up this week.
"In our shop we've had as many as 35 to 40 people in here at one time and its chaos," Money said. "But we love it, we've had so many people who have come year after year and here, this year and we have a lot of new people that we've never seen before."
While some say the economy is not doing so well...local businesses say as long as hurricanes stay away -- they'll do just fine.