The owner of Rio Grande Valley TMs six Blockbuster locations announced the stores will stay open as long as customers keep renting.
The announcement comes after 300 Blockbuster TMs nationwide are set to close.
Alan Payne owns the Valley locations in addition to locations in El Paso and Alaska.
He said the reason Blockbusters in the Valley are still thriving while they are being shutdown elsewhere is due to customer loyalty, prices and selection.
To compete with companies like RedBox and Netflix, stores have lowered prices.
About 90 percent of the movies can be rented for 49 cents a day or 99 cents for a week.
Our prices have really helped us keep going as other retailers are raising prices, Roland de Leon, Vice President of the RGV Blockbuster Franchise said.
De Leon said customers also choose to rent from Blockbuster over other companies because they offer a wide range of old and new release movies.
Blockbuster also has new releases available a month before other companies like Redbox.
Payne owned Blockbuster TMs will remain open in McAllen, Mission, Edinburg, Weslaco, Harlingen and Brownsville.